It all started with a simple need: printing apparel for our sister store, Surf Wind and Fire. We began with screen printing, spending long days in the shop learning the process, dialing in prints, and figuring things out through trial and error. What started as a way to keep things in-house quickly turned into a genuine love for the work—getting our hands dirty, fixing mistakes, and slowly building something we were proud of.
As time went on, friends and local businesses started stopping by the shop, asking if we could print for them too. One project led to another, and before we knew it, we were printing for brands both locally and across the U.S. Even as we’ve grown, we’ve stayed rooted in a small-shop mindset: quality over quantity, honest timelines, and treating every order like it matters ... because it does.
Embroidery is a newer addition to the shop and something we’re actively growing into. It’s added a whole new layer to our day-to-day process. Learning machines, testing stitch-outs, and pushing ourselves to offer more creative options. From classic screen printing and specialty inks to detailed embroidery, we’re constantly experimenting, learning, and improving. At the end of the day, we’re a small team that shows up, puts in the work, and cares deeply about the prints leaving our shop and the community that supports us.